Which of the following strategies for brand strength involves launching a brand aimed to combat low-price competitors while protecting the company's premium priced offerings?

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Fighter brands are specifically launched to combat low-price competitors while protecting the company's premium priced offerings. Brand revitalization is a strategy to improve the image and perception of an existing brand. Licensing is a strategy to allow other companies to use a brand's name and logo for their products. Co-branding is a strategy where two different brands collaborate to create a new product or service.

Which of the Following Strategies for Brand Strength Involves Launching