
Product life cycles are becoming longer for many products due to new technology,rapidly changing preferences of buyers and intense competition.
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Q15: Which of the following leads to a
Q16: A name,term,design,symbol,or any other feature that identifies
Q17: If a brand is used for the
Q18: Preference mapping offers useful guidelines for strategic
Q19: Which of the following is a function
Q21: _ management is normally assigned to the
Q22: What functions do brands serve for sellers?
Q23: A business that has several product categories
Q24: Which of the following activities of strategic
Q25: Using the same brand name to market
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