Mark sees an ad in the newspaper of a new line of treadmills and orders for it by calling the number provided in the ad.Which of the following type of direct marketing methodology did the ad employ

Question

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The fact that Mark ordered the treadmill by calling the number provided in the ad indicates that the ad used direct response media, which is designed to solicit an immediate response from the consumer. Direct mail involves sending promotional materials directly to the consumer's mailbox, while catalog shopping involves sending a catalog or brochure to the consumer for browsing and ordering, and kiosk shopping involves ordering products from an interactive kiosk in a public setting.

Mark Sees an Ad in the Newspaper of a New