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Your Department Manager Asks You to Use Your Company's Electronic

Question 18

Multiple Choice
Your department manager asks you to use your company's electronic database to send an online sales message, but to filter out customers and contacts who have not "opted in" (given permission) to receive such messages. What is the most likely reason she has asked you to do this?

Your department manager asks you to use your company's electronic database to send an online sales message, but to filter out customers and contacts who have not "opted in" (given permission) to receive such messages. What is the most likely reason she has asked you to do this?


A) Doing so will increase the "open rate" of the message.
B) Most e-mail users enjoy receiving unsolicited advertisements in their in boxes.
C) Today's customers appreciate remaining anonymous "anybodys."
D) Most online customers only want to receive ads from one or two favourite companies.

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