One international market research decision for which information is required is how to determine the suitability of promotional activities such as copy design, media selection and sales compensation in an overseas market.

Question

Quizplus · Accepted Answer

Promotional activities such as copy design, media selection and sales compensation may need to be adapted to be effective in overseas markets. Market research can provide information on how to determine the suitability of these activities in different cultural and economic environments.

One International Market Research Decision for Which Information Is Required