Major differences between international market research and domestic market research include:

Question

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All of the above are major differences between international market research and domestic market research. International research requires consideration of different cultural, economic, legal, and regulatory environments, as well as broader competition from global players. Parameters involved may include language barriers, currency exchanges, communication channels, and accessing data. Domestic research typically focuses on a single market and its specific characteristics.

Major Differences Between International Market Research and Domestic Market Research