A business firm will experience additional difficulties when it takes its product overseas. What are some of the factors that can make market research in a foreign country more complex than research in the domestic market?

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The Answer is Research in a foreign market can be more complex than research in the domestic market primarily due to high levels of uncertainty about the new business environment. Language, cultural, infrastructure and business practice differences make doing international research more difficult. Entering a foreign market requires companies to not only collect information in a cost-effective manner, but also to be able to predict responses to unfamiliar stimuli and then use the results to develop an effective international marketing strategy.

A Business Firm Will Experience Additional Difficulties When It Takes