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Specific Areas of Concern When Undertaking International Marketing Research Online

Question 8

Multiple Choice
Specific areas of concern when undertaking international marketing research online include:

Specific areas of concern when undertaking international marketing research online include:


A) more difficult to assess the objectivity or biases of the presenter of the information.
B) greater scope for misinterpretation and miscommunication.
C) the predominant use of English on the internet.
D) all of the above.
E) options A and B only.

Correct Answer:

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