When Collecting International Research Data, a Transnational Firm Must Decide

When collecting international research data, a transnational firm must decide on whether it will undertake research at the firm's headquarters or in its subsidiary office in the host country. This decision is often influenced by the fact that:

A) data commissioned by the headquarters office is rarely shared with the host country office.
B) data collected or commissioned by the host country office is rarely shared with the headquarters staff.
C) research at headquarters is normally used for short-term planning and strategy formulation, whereas at the host country office it is necessary for tactics to achieve goals and day-to-day activities.
D) headquarters staff usually prefer a standardised sampling and data collection approach, whereas the host country office is more likely to favour a customised research approach that takes account of the local environment.
E) options C and D only.