The use of a product test market in an overseas market is not advisable, particularly if a decision to enter that market would require the firm to undertake new capital investment in its production facilities.

Question

Quizplus · Accepted Answer

Using a product test market in an overseas market can be very advisable as it allows the firm to gather valuable insights about consumer preferences, market demand, and potential challenges in the new market before making significant capital investments in production facilities. This can help in making informed decisions and reducing risks associated with entering a new market.

The Use of a Product Test Market in an Overseas