A test market should be ________ of the larger market.

Name: A test market should be ________ of the larger market.
Brand: Quizplus
Rating: 4.9 (47 reviews)

Question

Quizplus · Accepted Answer

A test market should be a microcosm, meaning it should be representative of the larger market, and reflective, meaning it should accurately reflect the larger market. Divergence would indicate that the test market is significantly different from the larger market, which would not be an ideal test market. Therefore, option E, which includes choices A and B, is the best choice.

A Test Market Should Be ________ of the Larger Market