Outline the key new international marketing research methods. What are the advantages and disadvantages of employing these methods ahead of more traditional research approaches?
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Q49: _ market research involves monitoring chat rooms,
Q50: New international market research techniques include the
Q51: The main reason why primary research is
Q52: Would you recommend that a firm employ
Q53: A test market should be _ of
Q55: The interpretation of research results from overseas
Q56: Research in marketing is mainly the province
Q57: When collecting international research data, a transnational
Q58: The use of a product test market
Q59: Which of the following will contribute to
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