Outline the four key approaches to internationalisation. Give examples of each approach in action.
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Q19: Which of the following is an inward
Q20: Firms usually internationalise because they wish to:
A)
Q21: Exchanges in a relationship approach are based
Q22: Diaspora is an important feature in business
Q23: The common element of relationship marketing and
Q25: 'Activity links' refers to:
A)the flow of goods
Q26: Residents of one country who have settled
Q27: Why do firms internationalise? Discuss with reference
Q28: Explain what is meant by the terms
Q29: Compared to relationships, networks tend to be:
A)Looser
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