Explain what is meant by the terms outward, inward and linked modes of market entry. How do these different modes interact in practice?
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Q23: The common element of relationship marketing and
Q24: Outline the four key approaches to internationalisation.
Q25: 'Activity links' refers to:
A)the flow of goods
Q26: Residents of one country who have settled
Q27: Why do firms internationalise? Discuss with reference
Q29: Compared to relationships, networks tend to be:
A)Looser
Q30: In your opinion, is the sequential or
Q31: Reciprocity in relationship marketing refers to the
Q32: Which of the following is a reason
Q33: Explain the concept of guanxi and why
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