In your opinion, is the sequential or non-sequential approach to internationalisation more effective? Justify your answer and give examples of companies that have succeeded using either or both approaches.
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Q25: 'Activity links' refers to:
A)the flow of goods
Q26: Residents of one country who have settled
Q27: Why do firms internationalise? Discuss with reference
Q28: Explain what is meant by the terms
Q29: Compared to relationships, networks tend to be:
A)Looser
Q31: Reciprocity in relationship marketing refers to the
Q32: Which of the following is a reason
Q33: Explain the concept of guanxi and why
Q34: Strategic alliances improve international competitiveness by:
A)Lowering costs
Q35: Relationship marketing and networks are particularly important
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