
Which of the following is a reason for the increased popularity of strategic alliances in international marketing?
A) Economies of scale
B) Ability to overcome protectionism
C) Reduced R & D costs
D) All of the above
E) Options A and B only
Correct Answer:
Verified
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Q29: Compared to relationships, networks tend to be:
A)Looser
Q30: In your opinion, is the sequential or
Q31: Reciprocity in relationship marketing refers to the
Q33: Explain the concept of guanxi and why
Q34: Strategic alliances improve international competitiveness by:
A)Lowering costs
Q35: Relationship marketing and networks are particularly important
Q36: A significant difference between relationship marketing in
Q37: 'Atmosphere' in the network model encompasses:
A)Trust, power
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