A significant difference between relationship marketing in Western countries and relationship marketing in Asian countries is that in Western countries:

Question

Quizplus · Accepted Answer

In Western countries, relationship marketing is predominantly driven by performance, where the focus is on achieving measurable benefits such as profitability, market share, and customer satisfaction. While personal relationships are valued, they are not the main emphasis in building and maintaining relationships. In contrast, relationship marketing in Asian countries is often driven by personal relationships and social or cultural considerations, and may not be as performance-driven. Therefore, option B is the best choice.

A Significant Difference Between Relationship Marketing in Western Countries and Relationship