A key difference between relationship marketing and neo relationship marketing is that neo relationship marketing is based on dyadic relationships.
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Q33: Explain the concept of guanxi and why
Q34: Strategic alliances improve international competitiveness by:
A)Lowering costs
Q35: Relationship marketing and networks are particularly important
Q36: A significant difference between relationship marketing in
Q37: 'Atmosphere' in the network model encompasses:
A)Trust, power
Q39: The common element in the linkage between
Q40: The network model involves interdependence between:
A)competitor networks,
Q41: Guanxi literally means the _ to _.
A)Doorway;
Q42: A key reason for building international networks
Q43: Customer relationship management is important for international
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