Explain the concept of guanxi and why it is important for the development of international marketing relations.
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Q28: Explain what is meant by the terms
Q29: Compared to relationships, networks tend to be:
A)Looser
Q30: In your opinion, is the sequential or
Q31: Reciprocity in relationship marketing refers to the
Q32: Which of the following is a reason
Q34: Strategic alliances improve international competitiveness by:
A)Lowering costs
Q35: Relationship marketing and networks are particularly important
Q36: A significant difference between relationship marketing in
Q37: 'Atmosphere' in the network model encompasses:
A)Trust, power
Q38: A key difference between relationship marketing and
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