Why do firms internationalise? Discuss with reference to a firm's internal factors, global factors, host country factors and home country factors.
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Q22: Diaspora is an important feature in business
Q23: The common element of relationship marketing and
Q24: Outline the four key approaches to internationalisation.
Q25: 'Activity links' refers to:
A)the flow of goods
Q26: Residents of one country who have settled
Q28: Explain what is meant by the terms
Q29: Compared to relationships, networks tend to be:
A)Looser
Q30: In your opinion, is the sequential or
Q31: Reciprocity in relationship marketing refers to the
Q32: Which of the following is a reason
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