The common element of relationship marketing and neo-relationship marketing is:

Question

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Both relationship marketing and neo-relationship marketing emphasize the importance of interdependency between the customer and the company. In relationship marketing, the company focuses on building a long-term relationship with the customer based on trust and mutual benefits. In neo-relationship marketing, the company goes beyond this and seeks to create a deeper emotional connection with the customer by understanding their needs and preferences. Both approaches recognize the importance of the customer in the success of the company and emphasize the need for collaboration and interdependency.

The Common Element of Relationship Marketing and Neo-Relationship Marketing Is