Brand names do NOT always travel well in international markets. This is particularly true if the language is ideographic. In which of the following countries is this likely to occur?

Question

Quizplus · Accepted Answer

China and Japan both use ideographic writing systems, making it difficult for brand names to travel well in these markets. Iran and Israel use alphabetic writing systems, which may make it easier for brand names to be translated and understood.

Brand Names Do NOT Always Travel Well in International Markets