Services products have four key marketing characteristics that distinguish them from physical goods. Which one of the following is NOT a characteristic of services products?
A) Heterogeneous
B) Intangible
C) Homogeneous
D) Perishable
E) Inseparable
Correct Answer:
Verified
Q3: Gronroos (1990), in his Nordic model concentrated
Q4: Which of the following could be identified
Q5: Which of the following could NOT be
Q6: One of the unique characteristics of services
Q7: Lovelock has suggested that the transformation of
Q9: Services products are different from physical goods,
Q10: The SERVQUAL model identifies five components of
Q11: Discuss ways in which the internet can
Q12: Because services cannot be saved or stored,
Q13: According to Lovelock et al (2004) services
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