Discuss ways in which the internet can be used to overcome some of the issues of the heterogeneity of services in international marketing.
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Q6: One of the unique characteristics of services
Q7: Lovelock has suggested that the transformation of
Q8: Services products have four key marketing characteristics
Q9: Services products are different from physical goods,
Q10: The SERVQUAL model identifies five components of
Q12: Because services cannot be saved or stored,
Q13: According to Lovelock et al (2004) services
Q14: The rise of low contact service within
Q15: Technological advances have driven a reduction in
Q16: There are two broad drivers that influence
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