Through market research, corporations can target their various products or services so that management can discover what niches to seek or develop, and how to minimize competitive pressure. This is descriptive of
A) marketing position.
B) product life cycle.
C) market segmentation.
D) marketing mix.
E) marketing leverage.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a market into smaller groups with distinct needs and characteristics. Through market research, corporations can identify these segments and target their products or services accordingly to minimize competitive pressure and develop profitable niches. This helps in identifying the suitable marketing mix, product life cycle, and positioning strategy for each segment.

Through Market Research, Corporations Can Target Their Various Products or Services