Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.
A) undifferentiated
B) database
C) relationship
D) consumer-generated

Question

Quizplus · Accepted Answer

This is an example of database marketing, where customer information is collected and used to tailor products and services towards their needs.

Wal-Mart Tracks the Habits of the 100 Million Customers Who