Which of the following time periods is encompassed in the study of consumer behavior?
A) pre-purchase
B) purchase
C) post-purchase
D) all of the above

Question

Quizplus · Accepted Answer

The study of consumer behavior encompasses all three time periods - pre-purchase, purchase, and post-purchase. This is because consumer behavior involves the decision-making process that occurs in each of these stages, as well as the post-purchase evaluation and possible repurchase decisions.

Which of the Following Time Periods Is Encompassed in the Study