Which of the terms below is used to describe the bond between product and consumer that is difficult for competitors to break?
A) brand loyalty
B) custom
C) patronage
D) relationship

Question

Quizplus · Accepted Answer

Brand loyalty refers to the strong bond that exists between a product and its consumer, making it difficult for competitors to break. Consumers who exhibit brand loyalty will consistently choose the same brand for their products, even if other options are available. This loyalty is often a result of positive experiences with the brand or product, and can lead to increased revenue and customer retention for companies. Options B) custom, C) patronage, and D) relationship do not fully encompass the concept of brand loyalty.

Which of the Terms Below Is Used to Describe the Bond