When a person buys a product for emotional reasons, we can say that the need is ________.
A) utilitarian
B) functional
C) interdependent
D) hedonic

Question

Quizplus · Accepted Answer

When a person buys a product for emotional reasons, such as to feel happy or for sensory pleasure, the need is considered hedonic. Hedonic needs are not based on functionality or usefulness but rather on emotional or experiential desires.

When a Person Buys a Product for Emotional Reasons, We