A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand.
A) asynchronous interactions
B) market segmentation strategies
C) the 80/20 strategy
D) economies of information

Question

Quizplus · Accepted Answer

Market segmentation strategies involves dividing a larger market into smaller groups of consumers with similar needs and characteristics. By targeting specific segments, marketers can tailor their messaging and promotions to better appeal to those consumers and increase their likelihood of becoming heavy users of the brand. This is more efficient than using a blanket approach to advertising to a wider audience.

A Marketer Uses ________ to Target a Brand Only to Specific