The term "big data" refers to the ________.
A) importance of database marketing
B) use of mainframe computers to model marketing problems
C) collection and analysis of extremely large datasets
D) implementation of new data mining technologies

Question

Quizplus · Accepted Answer

Big data refers to the collection and analysis of extremely large datasets, often beyond the capabilities of traditional data processing tools. It involves utilizing advanced technologies and techniques to process, store, and analyze the data to uncover insights and patterns. It is not specifically related to database marketing, mainframe computers, or new data mining technologies.

The Term "Big Data" Refers to the ________