Which of the following is NOT a stage in the consumption process?
A) desire
B) pre-purchase
C) purchase
D) post-purchase

Question

Quizplus · Accepted Answer

Desire is not considered a stage in the consumption process. The traditional stages of the consumption process are pre-purchase, purchase, and post-purchase. However, desire may play a role in influencing the pre-purchase stage as consumers may develop a desire for a product or service before they begin the actual process of making a purchase.

Which of the Following Is NOT a Stage in the Consumption