
A question asks respondents to write in how many times they have visited an ATM in the last week.This is an example of a:
A) synthetic metric scale
B) natural metric scale
C) natural categorical scale
D) closed-ended scale
E) synthetic open-ended scale
Correct Answer:
Verified
Q20: A synthetic metric format uses:
A)no numbers to
Q21: The marketing researcher must develop response formats
Q22: Scale development is primarily concerned with the
Q23: What type of scale uses words to
Q24: Wording a question so that it is
Q26: Which is true about the "neutral point"
Q27: The _ measures activities,interests and opinions (AIO's).
A)constant
Q28: To summarize findings for metric measures the
Q29: In order for a synthetic number scale
Q30: A _ scale is one in which
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