
What type of scale uses words to indicate different gradations or levels of the respondent's opinion?
A) synthetic label metric scale
B) natural label metric scale
C) natural categorical scale
D) closed-ended scale
E) synthetic natural label scale
Correct Answer:
Verified
Q18: Which of the following formats provides response
Q19: What are the three basic question-response formats?
A)un-probed,
Q20: A synthetic metric format uses:
A)no numbers to
Q21: The marketing researcher must develop response formats
Q22: Scale development is primarily concerned with the
Q24: Wording a question so that it is
Q25: A question asks respondents to write in
Q26: Which is true about the "neutral point"
Q27: The _ measures activities,interests and opinions (AIO's).
A)constant
Q28: To summarize findings for metric measures the
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