Scale development is primarily concerned with the creation or use of ________ measures.
A)synthetic metric
B)natural metric
C)natural categorical
D)closed-ended
E)synthetic open-ended

Question

Quizplus · Accepted Answer

Scale development involves creating or using synthetic measures, which are composite metrics made up of multiple items or indicators. These measures are often developed through a process of item generation, pilot testing, and factor analysis. The goal is to create a reliable and valid measure of a construct or concept of interest. Natural metrics refer to measures that naturally occur in the environment, such as length or weight, and are not typically used in scale development. Natural categorical measures refer to categorizations that occur naturally, such as gender, and are also not typically used in scale development. Closed-ended questions are a type of survey question that provide respondents with a limited set of response options and are one component of scale development. Synthetic open-ended measures could potentially exist, but they are not a primary focus of scale development.

Scale Development Is Primarily Concerned with the Creation or Use