
Wording a question so that it is either categorical or metric is important because:
A) it affects what analyses may be conducted on the question
B) it affects what may be said and not said about the property being measured
C) it affects how long it takes the respondent to answer the question
D) both a and b
E) none of the above; this is not an important issue when wording a question
Correct Answer:
Verified
Q19: What are the three basic question-response formats?
A)un-probed,
Q20: A synthetic metric format uses:
A)no numbers to
Q21: The marketing researcher must develop response formats
Q22: Scale development is primarily concerned with the
Q23: What type of scale uses words to
Q25: A question asks respondents to write in
Q26: Which is true about the "neutral point"
Q27: The _ measures activities,interests and opinions (AIO's).
A)constant
Q28: To summarize findings for metric measures the
Q29: In order for a synthetic number scale
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