Media salespeople compile profile information about the people who watch, listen, or read the medium in packets of information known as ________.
A) rate cards
B) take-aways
C) give-aways
D) media kits
E) sales kits
Correct Answer:
Verified
Q8: Which of the following refers to communication
Q12: _ are people or companies that sell
Q12: The term _ refers to the ability
Q14: Who implements the media plan?
A)media buyers
B)media researchers
C)media
Q16: The forms that media buys take are
Q20: Media that offer opportunities for dialogue and
Q21: Members of which of the following generational
Q22: Who compiles audience measurement data, as well
Q24: Which of the following most accurately identifies
Q29: What word or phrase involves the digitization
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