Who compiles audience measurement data, as well as media costs and availability data, for the various media options being considered?
A) media buyers
B) media planners
C) media reps
D) media researchers
E) media brokers
Correct Answer:
Verified
Q12: The term _ refers to the ability
Q17: Media salespeople compile profile information about the
Q20: Media that offer opportunities for dialogue and
Q21: Members of which of the following generational
Q24: Which term refers to the percentage of
Q29: What word or phrase involves the digitization
Q55: The number of times a person is
Q56: The most intrusive medium is _.
A)radio
B)newspaper
C)television
D)personal selling
E)Internet
Q57: The sum of the total exposure potential
Q58: For print media,_ refer(s)to copies sold,and _
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