Which term refers to the percentage of viewers based on the number of television sets turned on?
A) rating
B) share
C) gross rating points
D) gross impressions
E) impressions
Correct Answer:
Verified
Q12: The term _ refers to the ability
Q20: Media that offer opportunities for dialogue and
Q21: Members of which of the following generational
Q22: Who compiles audience measurement data, as well
Q29: Relationship marketing is a concept that originated
Q51: Members of which of the following generational
Q55: The number of times a person is
Q56: The most intrusive medium is _.
A)radio
B)newspaper
C)television
D)personal selling
E)Internet
Q57: The sum of the total exposure potential
Q58: For print media,_ refer(s)to copies sold,and _
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