Media that offer opportunities for dialogue and two-way conversation are most accurately described as ________.
A)engaging
B)niche
C)addressable
D)interactive
E)converging

Question

Quizplus · Accepted Answer

Media that offer opportunities for dialogue and two-way conversation are most accurately described as interactive. This term highlights the ability of the media to engage with the audience and allow them to actively participate in the communication process. Other terms may partially capture this feature, such as engaging, but interactive is the most precise in this context. Niche, addressable, and converging are all relevant terms in the media landscape, but they do not specifically refer to the ability of communication to be interactive.

Media That Offer Opportunities for Dialogue and Two-Way Conversation Are