Which of the following is NOT a good tip for creating effective direct mail?
A)Get the attention of the targeted prospect as the envelope comes from the mailbox.
B)Use the word free as often as possible.
C)Provide critical information about product use.
D)Use an incentive to encourage a fast response.
E)Inspire confidence, minimize risk, and establish that the company is reputable.

Question

Quizplus · Accepted Answer

While offering something for free can be an effective strategy, using the word "free" too often can come across as spammy and may reduce the credibility of the offer. It is important to strike a balance between promoting the offer and providing valuable information to the recipient.

Which of the Following Is NOT a Good Tip for Creating