Which of the following is NOT an advantage of direct mail?
A)tells a story
B)builds in feedback
C)personalizes the message
D)reaches the unreachable
E)low cost per thousand

Question

Quizplus · Accepted Answer

All of the other options (A, B, C, and D) are advantages of direct mail. However, the cost per thousand of direct mail can be relatively high compared to other forms of marketing such as email or social media advertising, so E is not an advantage.

Which of the Following Is NOT an Advantage of Direct