In direct marketing, getting the product to the customer who ordered it is known as ________.
A)follow-up
B)integration
C)conversion
D)fulfillment
E)relationship building

Question

Quizplus · Accepted Answer

Fulfillment refers to the process of getting the product to the customer who ordered it. This includes activities such as packaging, shipping, and delivery. It is a critical part of direct marketing, as timely and accurate fulfillment can help build customer satisfaction and loyalty.

In Direct Marketing, Getting the Product to the Customer Who