Which of the following statements does not describe direct marketing?
A)Direct marketing is interactive.
B)Direct marketing is customized to the target audience and immediate.
C)Messages are directed at the mass public audience in direct marketing.
D)Direct marketing allows a dialogue between the marketing team and the consumer.
E)Building one-to-one customer relationships is a key benefit of direct marketing.

Question

Quizplus · Accepted Answer

Direct marketing is targeted to specific individuals or groups, not directed at the mass public audience. Therefore, statement C is the one that does not describe direct marketing.

Which of the Following Statements Does Not Describe Direct Marketing