Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.
A)pull; push
B)push; pull
C)pulse; pull
D)continuity; pulse
E)pulse; continuity

Question

Quizplus · Accepted Answer

Business-to-consumer (B2C) companies often use a pull promotion strategy to create demand directly from consumers, leading them to seek out the products in retail stores. Business-to-business (B2B) companies, on the other hand, use a push promotion strategy to push their products through the distribution channels by focusing on promoting products to wholesalers, distributors, or retailers.

Business-To-Consumer Companies Are More Likely to Emphasize a ________ Promotion