A company decides on its promotion budget by using four common methods to set the total budget for advertising. What are two of these methods?
A)the affordable method, the integrated method
B)the percentage-of-sales method, the integrated method
C)the integrated method, objective-task method
D)the integrated method, the competitive-parity method
E)the objective-and-task method, affordable method

Question

Quizplus · Accepted Answer

The objective-and-task method involves setting specific objectives and determining the tasks that need to be performed to achieve these objectives, which then informs the budget. The affordable method involves setting the promotion budget at what the company can afford after all other expenses are covered. These are two common methods used by companies to set their advertising budgets.

A Company Decides on Its Promotion Budget by Using Four