A company can unite its marketing and sales functions through many activities. Which is the least likely to be effective?
A)assigning a telemarketer the task of visiting a customer
B)arranging joint meetings to clarify all aspects of communication
C)appointing a chief customer officer to oversee both departments
D)having a salesperson preview ads and sales-promotion campaigns
E)sending brand managers on sales calls with a salesperson

Question

Quizplus · Accepted Answer

Assigning a telemarketer the task of visiting a customer may not be effective as telemarketers usually communicate with customers through phone calls and may lack the skills needed for face-to-face communication. It would be better to assign a salesperson or a representative who is comfortable with interacting with customers in person.

A Company Can Unite Its Marketing and Sales Functions Through