Marlene Gillespie is a member of the sales force at Urban Fashions, a clothing manufacturer. Marlene is preparing for a first meeting with a wholesaler who is a potential customer, and she is preparing herself by learning as much as she can about the wholesaler's organization. Marlene is in the ________ step of the personal selling process.

Question

Quizplus · Accepted Answer

Marlene is in the preapproach step, where she is gathering information about the potential customer in order to tailor her approach and presentation to their specific needs and interests. This step comes before the actual approach or meeting with the customer.

Marlene Gillespie Is a Member of the Sales Force at Urban