Many companies enlist everyday consumers who are enthusiastic about their brands to become ________ who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.
A)early adopters
B)brand ambassadors
C)direct marketers
D)direct sellers
E)aspirational consumers

Question

Quizplus · Accepted Answer

The description fits best with the role of brand ambassadors. Brand ambassadors are loyal customers who promote the brand through word-of-mouth marketing to their family and friends. They often receive insider knowledge and other rewards in exchange for their advocacy.

Many Companies Enlist Everyday Consumers Who Are Enthusiastic About Their