The information sources that are most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.
A)commercial
B)public
C)experimental
D)personal
E)social

Question

Quizplus · Accepted Answer

Personal sources are the ones that are most effective in influencing a consumer's purchase decision. These sources include family, friends, colleagues, and acquaintances who have personal experience with the product or service in question. Personal sources legitimize or evaluate products for the buyer by providing first-hand information and opinions about the product. Commercial sources (A) are advertisements and promotions from companies, which can influence but may also be viewed with skepticism. Public sources (B) include professional product review websites, which can be helpful but may lack the personal touch of personal sources. Experimental (C) sources involve the consumer experiencing the product themselves, which can be powerful but not always possible or feasible. Social (E) sources are online platforms such as social media, which can play a role but are still considered less influential than personal sources.

The Information Sources That Are Most Effective at Influencing a Consumer's